A name given meaning an acceptance. This is not about gaming but in whole civilization. But instead taking good and meaning in-game name, many use offend name, like "YourFather", so when you killed him, system will show: You have killed "YourFather". While this way kinda funny at first, in long term, it is good way to piss other player off. Infinium don't require peace between player, it do encourage PvP, but with respect and enjoyment, not bully and harrasment. Therefore, an Avatar naming convention is required to help player remember the others, as well as growth their relationship overtime. This is not administration personal style, but rather player self-respect as well as the weight of the game to player.